Charlotte Jones Anderson, Dallas Cowboys Executive Vice President and Chief Brand Officer, oversees all strategies and applications surrounding the team’s brand as it is presented to fans world-wide. Working in the executive office since 1989, Anderson’s experience has enabled her to become one of the most innovative and versatile executives among women in professional sports.
Her vision and direction guides the Cowboys in stadium design, fan engagement, entertainment, licensed apparel, cause marketing, and community service. Anderson also serves as President of the Gene and Jerry Jones Family Foundation and the Gene and Jerry Jones Family Arlington Youth Foundation.
Anderson plays a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium, the state-of-the-art venue that opened in Arlington, Texas in 2009. The stadium’s signature element is one of the most prominent public art collections, the Dallas Cowboys Art Collection at AT&T Stadium. Consisting of over 50 pieces of contemporary art from an international array of curated artists, the collection is displayed on the walls and in the grand public spaces of the stadium. And in 2013 Anderson and her mother, Gene Jones, were the recipients of the Texas Medal of Arts – Arts Patrons Award, presented by the Texas Cultural Trust.
Under her guidance, the venue has played host to some of the highest profile sports and entertainment events in the world – among those are Super Bowl XLV, the 2010 NBA All Star Game, the 2014 NCAA Men’s Final Four, the annual Cotton Bowl Classic and the first-ever College Football Championship game in 2015. Most recently AT&T Stadium hosted the Academy of Country Music Awards, breaking ratings and attendance records.
Anderson is also President of the Dallas Cowboys Cheerleaders and is responsible for supervising the fortunes and travels of what is considered to be the most prominent organization of its kind in the world. In the late 1990s, the Cowboys Cheerleaders surpassed the legendary Bob Hope in total number of USO visits made to U.S. military installations around the world.
In 2012 Anderson was named Chairman of the NFL Foundation and is responsible for spearheading the NFL efforts in youth football participation, health and safety, and community outreach. She is the first woman to serve in this capacity for an NFL charitable institution and the first woman to represent club ownership as leader of a major professional sports league foundation. In 2014 she was appointed to the first NFL Conduct Committee, which will endorse and enhance the new personal conduct policy for all NFL players and employees.
Anderson served as Chairman of The Salvation Army’s National Advisory Board from 2010-2014 and was the first woman to serve in that role. In 1997 she introduced a groundbreaking approach to fund-raising on the world-wide stage by focusing a Thanksgiving Day national television audience during the Dallas Cowboys halftime and the unique opportunity to kick off the Salvation Army’s National Red Kettle Campaign. Anderson set the wheels in motion, helping the Army raise over 1.8 billion dollars and touch lives across the globe by combining the Dallas Cowboys and popular musical entertainers featured on network television during one of the most watched NFL games of the season annually.
Since the initial halftime presentation which featured the talents of Reba McEntire, entertainers such as Randy Travis, Clint Black, Toby Keith, Destiny’s Child, Sheryl Crow, Carrie Underwood, Kelly Clarkson, the Jonas Brothers, Keith Urban, Enrique Iglesias with Pitbull, Kenny Chesney, Selena Gomez, and Pitbull with NeYo have performed in the halftime show.
Anderson’s spirit of involvement in the local community extends far beyond the realm of professional football. Since coming to the Dallas-Ft. Worth area in 1989 she has been actively involved with leadership roles in a wide range of organizations that include: The Boys and Girls Clubs of America, Southwestern Medical Foundation, the President’s Advisory Council for The Dallas Center for Performing Arts Foundation, TACA board of governors, The Salvation Army, The Rise School, Shelton School, Make-A-Wish North Texas Presidents Council, Dallas Symphony and the Super Bowl XLV Host Committee. Most recently Anderson served as chair of the 2014 North Texas Final Four Host Committee, responsible for putting on the men’s basketball championship at AT&T Stadium. She is also on the Board of Directors of Hilltop Corporation.
Anderson travels across the country speaking on philanthropic initiatives and brand innovation. She is currently is working on the design of the future Dallas Cowboy’s Headquarters, training facility and event center which will be located in Frisco, Texas.
A native of Little Rock, Arkansas, Charlotte Jones Anderson is a 1988 graduate of Stanford University where she earned a B.S. degree in human biology. She is married to Shy Anderson. The Anderson’s live in Dallas with their three children: daughter Haley and sons Shy and Paxton.
Plenary Speaker Claire Diaz-Ortiz is an author, speaker, and technology innovator who has been named one of the 100 Most Creative People in Business by Fast Company. Claire was an early employee at Twitter, Inc., where she has was hired to lead social innovation.
In Claire’s time at Twitter, she has been called everything from “The Woman Who Got the Pope on Twitter” (Wired) and “Twitter’s Pontiff Recruitment Chief” (The Washington Post) to a “Force for Good“ (Forbes) and “One of the Most Generous People in Social Media” (Fast Company).
Claire is the author of several books, including Twitter for Good: Change the World One Tweet at a Time, Greater Expectations: Succeed (and Stay Sane) in an On-Demand, All-Access, Always-On Age, and Hope Runs: An American Tourist, a Kenyan Boy, a Journey of Redemption.
She is a frequent international speaker on social media, business and innovation and writes a popular business blog at ClaireDiazOrtiz.com. She also serves as a LinkedIn Influencer, one of a select group of several hundred global leaders chosen to provide original content on the LinkedIn platform.
Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship, and has a B.A. and an M.A. in Anthropology from Stanford University.
She is the co-founder of Hope Runs, a non-profit organization operating in AIDS orphanages in Kenya.
She has appeared widely in major television and print news sources such as CNN, BBC, Time, Newsweek, The New York Times, Good Morning America, The Today Show, The Washington Post, Fortune, Forbes, Fast Company, and many others.
William H. Crouch, Jr. (Bill), CEO and founder of Crouch and Associates, is often described as a creative visionary in the corporate world and the world of academia. He was a longtime college president and an advancement leader in higher education and the non-profit world, a communicator with the rare combination of strategic thinking skills, a mission driven leadership style, and the practical tactical knowledge to help institutions and organizations move to the next and/or higher levels.
Bill distinguished himself as the President of Georgetown College in Kentucky between 1991 and 2013. In that role he was instrumental in increasing enrollment and student diversity, and expanding and dramatically improving academic and athletic facilities. Before his service at Georgetown College, Bill was Vice President for Development at Carson-Newman College, Director of Development at Baptist Children’s Homes of North Carolina, and Director of Corporate and Foundation Giving at Gardner Webb College. In the recent past Bill enjoyed a fruitful relationship with Jerold Panas, Linzy and Partners, managing operations of the firm, as well as assisting non-profits around the country in strategic thinking and capital campaign planning and execution.
During his years in development work he has also served on many local and national boards. He served on the National Board of Directors of the Council of Independent Colleges, was Chair of the Board of the National Association of Intercollegiate Athletics, and served on the Review Board of the Catholic Diocese of Lexington, Kentucky. He currently is a member of the National Board of Trustees for The First Tee of the PGA Tour and serves on the World Golf Foundation’s Diversity Council.
In recent years he has been a speaker at the United Nations, West Point, and Disney regarding the importance of providing access for diverse populations. Bill was elected a Distinguished Fellow at Regent’s Park College at the University of Oxford (UK) and is a member of The Honor Society of Phi Kappa Phi. He is the co-author, with Joel C. Gregory, of the 2010 book, "What We Love About the Black Church." Bill has been invited to speak at the 2016 AFP International Convention and the 2016 Salvation Army National Development Conference.